Press releases

New campaign urges Nottingham residents to become Dementia Friends

NHS Nottingham City Clinical Commissioning Group is supporting the new Dementia Friends campaign to help people develop an understanding of dementia and turn it into action by helping people in their community living with the disease.

Dementia is arguably the biggest health crisis facing the UK: there are currently 665,065 people in England who have dementia and an estimated twenty-one million people in England have a close friend or family member with dementia.

There are an estimated 2,724 people in Nottingham City with dementia.
Public Health England and Alzheimer’s Society have come together to inspire the Dementia Friends campaign which is encouraging people in Nottingham to become a Dementia Friend by watching a short online video to increase their understanding.

The campaign aims to create a network of one million Dementia Friends across England by 2015. As part of the campaign, adverts will appear on TV and in the press from 7 May 2014.

Dementia Friends is an Alzheimer’s Society initiative launched in 2013 to increase understanding and awareness. For further information on the campaign and how to become a Dementia Friend, please visit

Published: 7 May 2014