Press releases

New videos to educate shoppers

Shoppers at Nottingham’s Broadmarsh Centre will be shown a series of short videos urging them to choose the right health care, in the right place, at the right time this winter.

The videos, created by Nottingham City Clinical Commissioning Group (CCG) in partnership with Nottingham University Hospitals NHS Trust, help to explain the various options available to patients – from GPs and walk-in centres to the NHS 111 phone line and pharmacies.

Patients are urged to choose the appropriate service for their needs and reminded that there are services in the community for the treatment of minor illnesses and injuries, which allow the hospital's Emergency Department to focus on those with life-threatening illnesses and injuries.

Jaimie Coleman, Emergency Department consultant at Queen’s Medical Centre, stars in one of the videos. He is pictured walking through the busy Emergency Department and in the hospital’s resuscitation area, where the sickest patients are cared for, including major trauma patients who come into QMC from around the region for life-saving treatment.

He said: “Making sure the people of Nottingham know about the range of options available to them is vital as we come into winter and will help relieve the pressure on our emergency services during our busiest months of the year. You can reduce the pressure on our hospitals by using other community services including pharmacy and the NHS freephone number 111 before coming into our Emergency Department.”

Maria Principe, Director of Primary Care Development & Service Integration at Nottingham City CCG, said: “These videos are about making sure patients are seen in the right place at the right time. There are a range of options available for people who need urgent, out-of-hours care including walk-in centres on London Road and Upper Parliament Street, and the 111 phone line where trained advisors can give information on where to go to receive the most appropriate treatment.”

The three 30-second videos will be shown in the Broadmarsh Centre for seven days from Monday 29 September. There are also plans to show them in the Victoria Centre at the end of October.

You can view the videos below. More information on the range of services available can be found on the NHS Choices website at