Press releases

Help support people with dementia

The Alzheimer's Society is asking people in Nottingham to become a 'dementia friend' and help raise awareness and increase understanding of dementia.

In the UK, more than 40 per cent of us know someone - or have known someone - living with dementia. This may be a relative, family friend or someone in your neighbourhood.

Research has shown that dementia is the condition most feared by those over 55, but many people still have little understanding of it. This lack of understanding can mean that many people feel they don’t know how to talk to people with symptoms of dementia and a fear of doing the wrong thing leads to avoidance. As a result, people with dementia can find themselves being stigmatised or ignored and many people with dementia often struggle with loneliness.

Dementia Friends is an Alzheimer’s Society initiative that was launched to change this picture. Its goal is to transform the way the nation thinks, acts and talks about dementia by giving more people an understanding of the condition and the small things that could make a difference to people living in their community. Since its launch in 2013, a million people have already become Dementia Friends, but there is still a long way to go and Alzheimer’s Society is keen to see as many people as possible signing up so that together, we can create more dementia friendly communities.

Becoming a Dementia Friend is easy to do. Simply go to and watch a short video. By becoming a Dementia Friend, you can learn a little more about dementia and how to turn that understanding into practical action. Every action counts - you don't have to commit to doing something time-consuming.  

Dementia actions could include:

  • Behaving patiently with someone showing the signs of dementia
  • Spending more time with, helping or supporting a friend or relative affected by dementia
  • Signposting people affected by dementia to more information and support
  • Volunteering with an organisation to support people with dementia
  • Fundraising for a dementia-related cause
  • Helping your workplace to be more dementia friendly
  • Telling other people about Dementia Friends or spreading the word through social media.

For more information on becoming a Dementia Friend visit To find out more about the Alzheimer’s Society visit You can also call the National Dementia Helpline on 0300 222 1122 or Carers Direct on 0300 123 1053.

Published: 26 March 2015